It’s no secret that the goal for most mortgage lenders is the same – help buyers get into the homes of their dreams. Naturally, most lenders’ marketing and outreach reflect that. They target the buyer directly with rates, costs and promises, and forget that in most cases this isn’t a two-party service.

There’s another layer that often gets overlooked…and that’s you, the Realtor®.

Our branch understands how important your role is in the home buying process, and our model acknowledges that. You take precedence over all others.

When it boils down, our philosophy is simple: To help Realtors® save time, close deals, and ultimately make more money.

And we accomplish that in a variety of ways:

Dedicated Business Development Manager

It’s one thing to say we value Realtors® the most; it’s another to have a full-time staff member dedicated to them. More than a year ago, our team welcomed Matthew Heikkinen to the team. With a diverse background as a Realtor®, entrepreneur, and real estate instructor, Matt’s primary job function is to help Realtors® make more money.

Through face-to-face consultations, strategy calls, and continuous education on new offerings, Matt spends his days cultivating partner relationships with Realtors® and identifying new markets and solutions in the industry.

He also knows just about everyone (just ask him), and is constantly putting Realtors® in contact with trusted trade professionals, legal reps, and other individuals that may be needed in the home buying process.

You can look at him as another member of your team.

Realtor® Education

While many agents seek out continuing education on their own, our team seeks to supplement that with consistent content around new offerings, market statistics, potential buyer hesitations, and more.

Our weekly Realtor® email has been active for more than seven years, and continues to grow. This email typically includes a main piece of content for the week along with supporting material and links to key resources that you may need.

We also host events for Realtors® throughout the year to put you in front of industry professionals and to learn more about loan offerings and strategies in a casual environment.

Co-Marketing Opportunities

We provide a variety of collateral where Realtors® can co-brand with. This can range from promoting an upcoming open house, current listings, or a strategic long-term email campaign to all of your past clientele. We can achieve this using our already created in-house marketing collateral. These pre-made pieces allow

FHA 203k Home Renovation Walk-Through Checklistthe addition of your name, photo, company logo, and contact information.

We also utilize automatic email campaigns on all our past clientele who you may have represented. This automatic quarterly email process runs perpetually for all ourpast borrowers, so our brand stays fresh in their minds. Why not keep YOU and your brokerage in the forefront of their minds as well? Every agent whose client has worked with us in the past, has the ability to have their name, face, company logo, and contact information included in all future correspondence.

Matt is also a great resource as it pertains to growing your presence socially and digitally. He is well-versed in the power of social media and can audit your current marketing outreach. From there he will either make recommendations or work to implement those changes and tactics to help you grow.

Financial Assistance for Homebuyers

The biggest obstacle to homeownership, especially for first-time buyers, is coming up with sufficient cash to close. Traditional mortgages can be difficult to qualify for and often require a hefty sum of money up front. Fortunately, there are many assistance programs and grants available to help your clients who may have smaller budgets – from down payment assistance, to grants for college graduates, to our new grants given to buyers who attend our buyer seminars.

We want you to be the hero! YOU can educate your clients on the existence of these grants. We also provide a $500 AmeriFirst Closing Cash Grant that your clients can utilize at your discretion.

Since you were the one that introduced these savings to the borrower, they view you as their own personal hero. Your clients will be elated that YOU were the one that helped them save hundreds, if not thousands of dollars. And we all know that a happy client, is a client who refers YOU future business.

Strong Support System

Outside of the above items, we are also very confident in our team’s ability to make the approval and closing processes as smooth as possible. In this industry, reliability is paramount, and we have proven ourselves to be very reliable. Also:

  • When needed, we can (and have) closed deals in less than 2 weeks.
  • Weekly loan status email and communication
  • Back office of local professionals who all hail from Northeastern Ohio and Western Pennsylvania and understand the specific needs of buyers and sellers in our area
  • Flexibility with loan products
  • Direct line to the decision-maker of the Poland Office as well as the corporate hierarchy

At the end of the day, we don’t continue to function without the support of Realtors®. That’s why early on we strayed from the norm and put our full focus on helping you grow and succeed.

If there are any other areas of support that you need that were not mentioned here, we want to hear about it, and see what we can do to help. Feel free to contact Matt directly at mheikkinen@amerifirst.com or 330-881-7451.