Pop quiz: How many videos did you watch on your computer, tablet, or phone today? One or two? Five or six? More than you can remember?
Whether you’re binge-watching your favorite show on Netflix, laughing your way through videos of people falling down or getting pranked, or connecting with family through video, you’re one of millions who are making video the king of online content.
How much video do we watch? Check out these statistics from an article on Techjury.net:
- Video is the #1 source of information for 66% of people
- People spend an average of 6 hours and 48 minutes per week watching online videos
- More than 500 million people watch Facebook videos… every day
- More than 75% of all video views come from mobile devices
- YouTubers upload 300 hours of video content to the platform every minute
- Lastly, maybe most important: 93% of businesses gain new customers as a result of branded video content
As a professional real estate agent, if you’re not using video to communicate with your clients, you’re missing the boat. This blog is the first in a two-part series that will explain how and why you should develop a successful video marketing program (it’s easier than you think), how consumers use video to make purchasing decisions, and the different types of videos you can produce and use to sell more homes.
While real estate video used to be something only the most tech-savvy agents were using to bring buyers and sellers together, it should now be a vital part of your personal – as an agent – and property marketing plan. Open houses, social posts, postcards, and email blasts aren’t enough. You need to produce videos like it’s your job. Because it is (or should be). But why?
Videos are Expected
Think about the last purchase you made online that required research. What was your process? You may have read some product reviews. You might have sought recommendations on your social networks. Chances are, at some point you found a video (or five) that visually showed or explained how the product works or highlighted its features and benefits.
Consumers, whether they are looking to buy products, goods, or services, expect to see videos that can quickly and accurately inform or educate them enough that they can quickly form an opinion on whether to learn more or move on to the next brand or company.
Real estate is a “look before you buy” type of industry.
It used to be that the only way would-be buyers could see a home was to physically attend an open house or take a tour with a REALTOR®. Maybe they could see a few photos beforehand. But now, being able to go online and view a short 3-minute video tour of the home helps them decide whether to invest more time in that house or move on to the next one. By providing this resource, your buying pool will appreciate not having to waste a trip to see a property that doesn’t meet their search criteria.
Videos are Sharable
Wouldn’t it be great if people did your marketing for you? Videos make it happen. People love watching and sharing videos of just about anything. Virtual home tour ideas, home buying or selling tips, or moving checklist videos are important pieces of content that those currently in the housing market (or even those who aren’t) will find interesting enough to share.
Videos quickly capture attention and, if done right, attract engagement (views, likes, comments, and shares) through various channels. Forwarding links to interesting videos has never been easier. All this sharing broadens your reach, increases a listing’s visibility, and improves your odds of connecting with the right buyer or seller.
Videos are Timeless and Touchless
Everyone’s busy, so coordinating times to give home tours or host open houses is becoming more and more challenging. But what if you could give someone a tour of the homes you’re selling while you sit at home on your couch?
Videos give buyers 24/7 access to your listings, so that they can home shop when it’s convenient for them. That’s pretty convenient if someone works second shift or weekends and can’t get to an open house. Videos can help you reach any prospective buyer anytime, anywhere – especially someone from out of town looking to relocate.
They also allow home seekers the opportunity to take a self-guided tour of homes at their own pace and without needing to feel pressured during the in-person tour. And during this current pandemic, videos are a safe alternative for house hunters who are nervous about interacting too much in public.
— In Part 2 next week, we’ll explore the types of videos you should consider adding to your video marketing plan and offer a few easy tips on how to make them, even if you’re not a professional videographer.
Our team knows all about video. Check out some of our favorites here!
*Not all borrowers will qualify. Contact us for more information on fees and terms. Not intended as legal, financial, or investment advice. Contact your financial representative for more information.
5 Reasons Real Estate Agents Need to Use More Video. (2020, July 17). Retrieved December 04, 2020, from https://www.paradym.com/blog/5-reasons-real-estate-agents-need-to-use-more-video/
Goebel, Lindsay, “3 Reasons Real Estate Agents Should Use Video Marketing to Promote Their Brand Right Now – Real Estate Photography and Virtual Tours: Virtuance.” Real Estate Photography and Virtual Tours Virtuance. Web. 04 Dec. 2020. <https://www.virtuance.com/blog/real-estate-agents-use-video-marketing-now/>.
“Latest Video Consumption Statistics – 2020’s Marketing Trends.” 28 July 2020. Web. 04 Dec. 2020.