Buyers vs. sellers: Who’s winning?

The real estate industry can be challenging. Real estate agents are competing against each other to sell as many homes as possible. Lenders are battling for mortgage loan customers. And home buyers are bidding against each other to land their dream home while simultaneously negotiating with the seller to pay as little as possible.

But while there will always be some sort of competition between buyers and sellers trying to impose their will, there’s still room for more than one winner. And the coming months look to be one of those times.

This blog will discuss emerging trends and programs that allow buyers and sellers to benefit from the market. And here’s the bonus: If buyers and sellers are winning, guess who else is? You.


Buyer’s market may be on its way

If you’ve been in this profession awhile, you recall the days when a home’s listing price was more of a hopeful suggestion than a hard expectation or starting point. That’s because buyers could seemingly get away with naming their price – usually several thousand less than the asking number. And the seller, who needed to move quickly or hadn’t seen an offer in months, had no choice but to jump at the offer.

That’s a buyer’s market. And there are some signs that the market could be headed at least a little more in that direction in the next few months. Don’t get your buyers too excited yet, but here are a few indicators to at least pay attention to.


More homes are becoming available

Over the past couple of months, there has been an uptick in the number of homes for sale. It started in May and has continued. According to the June Housing Report, the number of listings in June grew by 18.7 percent compared with a year earlier. That’s the largest margin in the data’s history.

More homes for sale means more choices for buyers. That takes away some of the pressure to buy the first good thing they see for an inflated price because they are afraid that the seller will accept one of the dozens of other offers. In short, buyers may be starting to get a little leverage.

While this shift in home availability isn’t dramatic, it at least provides a little hope for buyers waiting to purchase until the sizzling home market cools down.


Homes take longer to sell

During what’s been considered a seller’s market over the past couple of years, homes were selling like hotcakes. Supply was low, demand was high, and some homes sold just hours after being listed. That madness is slowly starting to wane. research shows that, at least on a national level, the typical home spent 31 days on the market in June. That’s five fewer days than the same time last year. While five days isn’t too much to get excited about now, it’s a trend going in the right direction for your buyer friends.


Price reductions are happening

We’re not saying homes are cheap. In fact, in some communities, prices may still be rising. But not everywhere.

And here’s the thing: While the listing prices may seem as high as they’ve been over the past 12-18 months, something interesting is starting to happen.

Instead of buyers needing to pay more than the asking price to be super competitive, there’s a trend coming where buyers are paying less than the asking price. Sometimes, sellers have to lower the price to get the home sold. That favors the buyers.


That’s good news for buyers, but what about my sellers? No worries, we have good news for them, too. It’s called SellerBoost.

For sellers, there’s nothing more frustrating than listing their home for sale and waiting days, weeks, or months for any interest. They list the house for a price based on the home’s value but also enough to make a little extra cash out of the deal to help pay for their next home, throw into savings or pay for their kids’ college.

The problem comes when the lack of interest in their home forces them to lower the price to attract a few buyers. That’s not the scenario they were hoping for when they hired you.

By recommending SellerBoost, you can help them avoid this situation. Here’s how it works.

Let’s say your buyer needs to sell the home for $300,000, so that’s what they list it at. Three or four weeks go by, and they haven’t had any interest. Typically, they may consider dropping the price a little.

But through the SellerBoost program, they can keep the home price the same while still attracting more sellers.

The program allows the interest rate buyers use to purchase the property to be locked by Amerifirst for 60 days. The rate lock is attached to the property – not the buyer – which means any buyer can take advantage of it.

From a seller’s standpoint, this gives them an advantage when trying to sell. And potentially a larger buyers pool. That’s just one way the seller benefits. Here are some others:

  • Increases interest in seller’s home
  • Removes a buyer’s obstacle to purchasing the home
  • Speeds up seller’s home sale
  • Streamlines negotiations with buyers
  • Allows the seller to keep the home at their desired price range
  • Allows buyers to save hundreds a month in payment and thousands over the life of the loan, which makes the seller’s home a more attractive option

Between the emerging industry trend to help buyers and the SellerBoost program that benefits sellers, things are looking up for everyone. That means you, too, because you’re making money when homes are bought and sold.

To learn how you can educate your sellers about SellerBoost, contact our team here.


What is a seller’s market? – (n.d.). Retrieved September 15, 2022, from  

Disclaimer: Not a commitment to lend; not all borrowers will qualify. Contact us for more information on fees and terms. Additional loan level price adjustments may apply based on credit score, occupancy, term, loan amount, debt-to-income ratio, or guideline modifications. No cash value. Transaction must fund by the lock expiration date listed above.