“Courtney did a great job helping us sell our house. She was in constant communication with us throughout the entire process and we sold our house for more than our original asking price. She’s the best!”
“Our family needed to relocate quickly when my husband’s job transferred him. Luckily, after reading reviews online, we found James at XYZ Realty! He helped expedite the buying process so we could get settled a few days before my husband started his new position. We’d recommend James to anyone looking to buy a home.”
Perhaps just as important as the commission check you get every time you sell a home, is the feedback you receive from your clients. While the check will help pay next month’s bills, positive feedback like Courtney and James (they aren’t real people) received is invaluable and key to helping you build your reputation as THE real estate agent to call when it’s time to buy or sell a house.
Now sure, you can toot your own horn by telling anyone who will listen about the millions of dollars’ worth of homes you’ve sold. But do you know what carries more weight with potential clients? Testimonials from your past clients.
When you do a good job, people will tell you (and others) about it. If you do a terrible job, your clients will tell you (and everyone they know!) about it. We’re going to assume you’re awesome at your job. And you want everyone to know that – without coming across as arrogant or pompous. That’s where testimonials come in.
According to the recent Local Consumer Review Survey study, 82 percent of consumers read online reviews for local businesses, with 52 percent of 18 to 54-year-olds saying they ‘always’ read reviews. The average consumer reads 10 reviews before feeling able to trust a business. That means local home sellers and buyers are checking you out before they even call you. So, what they read about you better be good.
The more positive reviews, or testimonials, prospective clients can find about you, the more likely they are to retain you for their next home transaction. Getting lots of good press from your past clients is one easy way to stack the deck in your favor. So how do you make that happen?
Here are three ways to get more testimonials – preferably good ones – to help you land potential clients:
Don’t Be Afraid to Ask
Every single one of your clients has an opinion about how well you did your job for them. Sometimes, they’ll let you know without you asking. Other times, they might be hard to read. If you’re pretty confident that your client is satisfied with their experience, ask them if they’d be willing to say so in writing.
If they are, suggest that they add a comment to your agent profile on the company’s website or national real estate sites like Zillow and Realtor.com. Your social pages are also a great place to send them to leave a review. Even a sentence or two about their positive experience will paint a good picture of your performance. You can also suggest that they post something complimentary about you on their social media pages and tag you. Maybe they’ll even pose for a photo with you in front of their new house that can be posted online with a nice caption.
Make It Part of the Process
Buying or selling a house is a process. Contact an agent, list your house or search for one, schedule or attend open houses, consider or make an offer, etc. As you walk clients through the process, add “provide testimonial” to the to-do list. You can do this by including a short survey in the packet of paperwork. Include short questions about their experience and space for them to write about it in their own words.
It’s a chance for them to provide feedback on whether they were happy with the service you provided. Include on the survey a spot for them to acknowledge whether you can share their feedback on your website, blog or social pages.
Show Your Appreciation
Nothing says thank you to your clients like a party. Client appreciation events are a great way to keep in touch with past clients and show your appreciation for their business. It’s a chance to re-ignite relationships, keep you top of mind and network. With the current pandemic, a virtual mixer might be a safer way to show appreciation. Maybe next year, you can get together in person.
And while everyone’s enjoying dinner, drinks and the positivity of the evening, you can casually remind them how much you loved working with them. Oh, and give them a chance to gush about how much help you were during the home buying or selling transaction. If they seem up for it, ask them if they’d be willing to give you a testimonial – on paper or video. Let them know that you’ll be sharing their endorsement to help your business, and how much you appreciate their feedback.
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“Local Consumer Review Survey” Bright Idea /Research, December 11, 2019