Owning a home vs renting
Today’s Millennial generation is, in many aspects, similar to all the generations of Americans who came before them.  After high school, it’s either on to some form of higher education or into the workforce.  Eventually, by their early 20’s the great majority of Millennials are ready to “leave the nest” and find a new place to call home of their own.  Statistically, the great majority of those places have been rentals.  Why? One may ask.  A lot has to do with perception.  Specifically, HOW Millennials view renting vs. buying/owning a home. Continue reading

reds renovations
Red’s career began in the hospitality industry in 2015 after one of his professors at Tale University recognized his knack for networking and sitting on command. Hired on as our Client Relations Manager in 2019, Red is responsible for greeting guests at the door and howling to that song that’s continuously playing in his head. He also has many duties that take him out of the office. Continue reading

moving day

For much of the last couple decades, a homeowner could be expected to start looking for another home, on average, around the 4-6 year mark. The reason for that being a life change such as a new job, growth in family size, or time for downsizing. Real estate agents could then count on repeat business more consistently and frequently.

In fact, between 2000 and 2007, the average homeownership tenure was just 4.21 years.

Recently, however, that short tenure is no longer reliable. Homeowners are staying put for much longer – now between 7 and 13 years.

So what has changed?  A couple things are factoring into this: Continue reading

real estate communication
Communicating the home buying process to clients in a way that is easily understandable – especially if this is their first time – can be difficult… trust us, we deal with it as well.

“FHA,” “comps,” “under contract”

Words and phrases like these are so familiar to us that we often forget it’s because we deal with them daily.

For a first-time homebuyer, you may as well be speaking a different language. That can lead to real problems, such as a less-confident buyer that is hesitant to move forward because they don’t fully understand the process. The longer it takes for them to feel ready to buy, the longer it takes for you to make your money, that is, if they even go through with the deal at all. Continue reading

For the majority of agents (especially the ones in Northeast Ohio), we are officially in the “slow” season. While some agents may actually have great volume during these winter months, the fact is that on average, home transactions are down between November and January.

According to the National Association of REALTORS®, the average number of transactions during the “hot” months across the country is 2.1 million over that 4-month period. Not surprisingly, that equates to nearly 40% of the total annual sales volume.

Conversely in the winter months, the average number of transactions is around 1.5 million over that 4-month period – not a number to scoff at, but still roughly 40% fewer transactions. Continue reading

Bradley Miller Salem
Bradley James Miller
LO Assistant
NMLS #1915662

POLAND, Ohio (December 4, 2019) – From the golf course to the mortgage industry – Bradley Miller of Salem, Ohio has been hired as the newest team member at the Amerifirst Home Mortgage branch in Poland, Ohio. A professional golfer since 2016, Miller will be pulling from his bag of skills to score more loan closings and additional client support as the team’s fourth licensed loan originator (LO) on staff. Continue reading

HUD defines a cost-burdened family as “those who pay more than 30% of their income for housing.” Naturally in those situations, the families struggle to afford other necessities such as food, clothing and medical care.

According to a recent study, the number of cost-burdened households is on the decline. Only 20.9% of homeowners with a mortgage were cost-burdened as of 2018, marking a 28.8% decrease from just a decade earlier.

A decline of any amount should be looked at as a great trend, as fewer families are struggling financially. However, those numbers are a little deceiving. Continue reading

It’s no secret that the goal for most mortgage lenders is the same – help buyers get into the homes of their dreams. Naturally, most lenders’ marketing and outreach reflect that. They target the buyer directly with rates, costs and promises, and forget that in most cases this isn’t a two-party service.

There’s another layer that often gets overlooked…and that’s you, the Realtor®.

Our branch understands how important your role is in the home buying process, and our model acknowledges that. You take precedence over all others. Continue reading

POLAND, Ohio (October 23, 2019) – In an effort to better serve its clients, AmeriFirst Home Mortgage in Poland has announced the hiring of Red Davis as its new Client Relations Manager.

“We are very excited to bring on a talent like Red, and are confident that his extensive background in hospitality and customer service will offer our clients an even better home buying experience overall,” said Brandon Davis, Branch Manager and Loan Originator for Amerifirst Home Mortgage. Continue reading