This is a simple directive you’ve no doubt gotten dozens of times from clients who are ready to buy the perfect home. But not just ANY home. They want THE home. A house in the right school district, near family (or away from them, in some cases), in the safest neighborhood, with a perfectly manicured lawn and constructed with all the top-of-the-line materials. Continue reading
Some interesting trends are happening in the real estate industry right now. As an agent out there helping your clients buy and sell homes, it’s your job to stay connected to what’s going on. Doing so allows you to help many families find the homes of their dreams. And gives you a few nice paychecks in the process. Continue reading
According to the 2020 State of Home Spending report, these were the top three most common home improvement projects participants had completed. It’s not surprising that painting was at the top of the list, as it is one of the most cost-effective and impactful home improvement or renovation projects. Continue reading
- Think creatively: don’t worry about what a listing ‘should’ look like
- Identify the key advantage of renovating this house, then turn it into an attention-grabbing headline
- Write an opening statement that gets to the point – a sentence or two should do it
- Sell emotion with your copy – describe the ‘home’, not just the ‘house’
- Accentuate the positives and focus on the potential
- Create urgency with a closing call-to-action
How are renovation listings different?
Listings for homes with perfect foundations, new roofs, gorgeous gardens and all the modern amenities practically write themselves. So, how do you spin sweet poetry about a property that needs some TLC?
The first step is to ditch any preconceived notion you may have about what a property listing should look like. Lately, it seems like most listings are just a quick paragraph listing the property’s features. Yet, if your property is ripe for a renovation mortgage, describing features like, “Roof needs replaced, windows are drafty, paint chipped throughout, and hole in the bathroom floor,” won’t whet anybody’s appetite.
With an attention-grabbing headline and the right descriptive copy, your listing will attract the right audience and will clearly communicate why this property is worth the time and investment to renovate.
The housing market is growing, especially here in Northeast Ohio. In 2017, home sales across the region rose 1.6% with annual average sale prices increasing 6%. Sure, this is great news! But, the rise in sales has created a bit of a shortage in terms of available properties. Prospective homebuyers are now getting crafty with their tactics, including one of the best-kept secrets in the market today. Continue reading