reds renovations
Red’s career began in the hospitality industry in 2015 after one of his professors at Tale University recognized his knack for networking and sitting on command. Hired on as our Client Relations Manager in 2019, Red is responsible for greeting guests at the door and howling to that song that’s continuously playing in his head. He also has many duties that take him out of the office. Continue reading

The housing market is growing, especially here in Northeast Ohio. In 2017, home sales across the region rose 1.6% with annual average sale prices increasing 6%. Sure, this is great news! But, the rise in sales has created a bit of a shortage in terms of available properties. Prospective homebuyers are now getting crafty with their tactics, including one of the best-kept secrets in the market today. Continue reading

Renovation Loans

Key Takeaways

  • Think creatively: don’t worry about what a listing ‘should’ look like
  • Identify the key advantage of renovating this house, then turn it into an attention-grabbing headline
  • Write an opening statement that gets to the point – a sentence or two should do it
  • Sell emotion with your copy – describe the ‘home’, not just the ‘house’
  • Accentuate the positives and focus on the potential
  • Create urgency with a closing call-to-action

How are renovation listings different?

Listings for homes with perfect foundations, new roofs, gorgeous gardens and all the modern amenities practically write themselves. So, how do you spin sweet poetry about a property that needs some TLC?

The first step is to ditch any preconceived notion you may have about what a property listing should look like. Lately, it seems like most listings are just a quick paragraph listing the property’s features. Yet, if your property is ripe for a renovation mortgage, describing features like, “Roof needs replaced, windows are drafty, paint chipped throughout, and hole in the bathroom floor,” won’t whet anybody’s appetite.

With an attention-grabbing headline and the right descriptive copy, your listing will attract the right audience and will clearly communicate why this property is worth the time and investment to renovate.

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