Anyone working in the financial services or real estate industry understands that market conditions constantly fluctuate. Interest rates rise and fall daily, the stock market soars on Monday but drops like a rock on Tuesday, and the cost of goods and services rides the wave of supply and demand.  Continue reading

Real estate investing can be a lucrative business venture. That’s especially true for those who buy property to leverage it as a revenue stream. 

Real estate investing is a sound business strategy, whether purchasing a home to renovate then selling it at a profit or converting a property into a rental unit.  Continue reading

Many of your clients may assume that investing in real estate is something only the affluent and market savvy can do. Especially in the current market, skyrocketing residential and commercial property values may scare away potential buyers. 

The fact is that almost anyone – including your clients – has the opportunity to invest in real estate. Whether they invest in real estate directly or indirectly, they can enjoy the healthy returns they receive on their investment.  Continue reading

With soaring home values and low inventory, finding some of your home buying clients even one primary residence they can afford might be challenging. But what about a second home?

According to Redfin data, demand for second homes is soaring well above pre-pandemic levels. That’s even though houses are selling for record prices as competition remains high. Affluent buyers aren’t the only ones driving this trend. Even middle-class families are seeking second homes that can serve specific purposes.

This increased demand for second homes is good news for you. Past clients who already own a primary residence may be open to the idea of purchasing a second home they can get for a good deal because of low-interest rates or if it’s considered a fixer-upper.

There are several reasons your prospects should consider purchasing a second home during these current market conditions. Share these with them and gauge their needs and interests.

Interest rates are too low to ignore

Already in 2022, mortgage interest rates have increased. That’s not a huge surprise considering the costs of practically everything, including gasoline and groceries, are soaring. But putting the interest rates into perspective, they are still low enough to entice homebuyers.

Your clients who have ever considered owning more than one property may want to now take advantage of these lower rates. If they’ve been able to sock away some cash from last year’s stimulus payments or bigger tax refunds, that may be enough for a solid down payment on a second home.

Desire for a vacation home

If your clients like to vacation or get away once in a while, they understand that it can get expensive. Renting beach homes, condos, or other lodgings short term isn’t cheap. What if they actually owned the property they vacationed at and could go there anytime they wanted?

Buying a second home to use as a getaway could be a sound investment. Not only could your client use it as a retreat for themselves, but if it’s located in a desirable spot, they could rent it out to others throughout the year to help recoup some of the costs.

Rental income

As many real estate professionals understand, real estate investment can be lucrative. But your client doesn’t have to own a high-rise property or apartment complex to benefit.

Now might be the time to purchase a second home for investment purposes. Even the most modest property could be used as a rental property as a way to yield extra income. Your client could always decide later whether they want to make this their primary residence, sell it at a higher profit or keep it as a long-term real estate investment.

Ability to work remotely

The pandemic changed the way – and where – we work. Many of your clients may now have the capability of flexibility to do their jobs from virtually anywhere. In some cases, that could eliminate the need to live in specific places near their company’s headquarters or offices.

While they still may be rooted in a specific area because of family, some of your clients might want the freedom of spending parts of the year at a second home somewhere else.

A second home may also be needed out of necessity. If your client has to work remotely permanently or often, they may need a home that’s functionally suited for that if their primary residence isn’t.

While some of your clients might think second homes are just for the rich, it’s not true. Make sure they understand why they should give it some thought now as the demand for second homes continues.

As you’re aware, the real estate industry has been quite the wild ride the past two years. Interest rates plummeted, home demand went through the roof, and supply bottomed out. As an agent whose job is to keep up with the trends and keep your buyers and sellers happy, it’s been enough to wear you out. 

Will 2022 be much of the same? Or, will things slow down a bit to allow you to be steady but not slammed? Will new real estate trends emerge to change how your clients buy or sell homes or keep them out of the market altogether this year?  Continue reading

How will a ‘retail apocalypse’ affect your property investment?

Key takeaways

  • Online shopping is forcing retailers to cut jobs
  • Retail is one of the nations’ biggest employers
  • Closing stores may impact desirable locations

It’s summer, but on the minds of retailers, the focus is on the holidays. The upcoming holiday shopping season will be even more crucial as retail stores look for any signs of hope during these tumultuous times for the industry.

Unless you’ve been living under a rock (or refuse to shop online), you’ve probably seen a shift in retail. There’s been a lot of talk of a retail apocalypse as some of the biggest retailers in our nation close hundreds of stores. Retailers like Toys “R” Us, HHGregg, JC Penney, Macy’s, Sears, Abercrombie & Fitch, and Gap have been closing multiple locations. And while some retailers, like Dillard’s, have embraced a different approach to business, it’s difficult to escape the impact of online shopping.

“So, what’s it to me?” you might be asking.

If you own rental properties, the retail apocalypse could have an impact. You might not feel it right away, but it’s something to bear in mind. Continue reading