homes for sale
Timing is everything, especially in sales. And now is the best time to take advantage of the tremendous opportunities out there for homeowners looking to sell. The problem lies in convincing nervous clients of that. The pandemic has, for the most part, caused many homeowners to be afraid to make a “move” of any kind. In fact, many are simply content with being patient in the market, dating back to April. And who could blame them?

As an agent, you are used to wearing many hats… sometimes builder… sometimes banker. Now you need to think like an educator. You need to share your knowledge of the market, the financial merits of selling at the right time, and the rewards of getting the deal of a lifetime. Continue reading

With limited homes on the market and changing priorities, many younger homebuyers have begun to rethink their “must-haves” in the home search. They are now more open to purchasing dated homes that need renovating.

This opens up a great opportunity for agents to target them with homes that they may not have considered before. Those looking to move quickly may now be more willing to make greater compromises in their preferences than they were just a few months ago. Continue reading

Over the past several years, technology has played a major role in the real estate market, with tools designed to streamline the entire selling process. The recent pandemic has brought technology to the forefront as real estate professionals across the nation were tasked with finding a new way of doing business. But, what started as a temporary solution has now become the new normal. Continue reading

real estate home listing
The “dream home” is different for every home buyer. For some, it’s a beach front property with a captivating view of the ocean. For others, it’s a trendy brownstone within walking distance of nearby shops and restaurants. Though their lists of preferences may vary, all home buyers have one thing in common – they are emotionally invested in their quest to find the home of their dreams. Continue reading

real estate bidding wars
Summer has arrived, and the temperature is not the only thing on the rise.  The bidding wars between home buyers that began in the Spring are predicted to heat up substantially throughout the next few months. Fanning the flame is a significant housing shortage brought on, in part, by the Covid-19 pandemic. According to, new listings were down 29% annually for the week ending May 9th creating a supply and demand conflict for home buyers across the nation. Continue reading

Renovation Loans

Key Takeaways

  • Think creatively: don’t worry about what a listing ‘should’ look like
  • Identify the key advantage of renovating this house, then turn it into an attention-grabbing headline
  • Write an opening statement that gets to the point – a sentence or two should do it
  • Sell emotion with your copy – describe the ‘home’, not just the ‘house’
  • Accentuate the positives and focus on the potential
  • Create urgency with a closing call-to-action

How are renovation listings different?

Listings for homes with perfect foundations, new roofs, gorgeous gardens and all the modern amenities practically write themselves. So, how do you spin sweet poetry about a property that needs some TLC?

The first step is to ditch any preconceived notion you may have about what a property listing should look like. Lately, it seems like most listings are just a quick paragraph listing the property’s features. Yet, if your property is ripe for a renovation mortgage, describing features like, “Roof needs replaced, windows are drafty, paint chipped throughout, and hole in the bathroom floor,” won’t whet anybody’s appetite.

With an attention-grabbing headline and the right descriptive copy, your listing will attract the right audience and will clearly communicate why this property is worth the time and investment to renovate.

Continue reading

real estate popcorn
“A-B-C Always Be Closing”

It’s raw. It’s intuitive. And it’s one of the most memorable movie scenes of all time. Even if you haven’t sat and watched Glengarry Glen Ross in its entirety, at one point or another, you’ve seen Blake, a salesman from downtown, berate and belittle three real estate salesmen for their lack of selling land parcels in an epic tirade. Alec Baldwin rips these poor guys to shreds, questioning everything about themselves, from their sales ability, or lack of, to their manhood. Continue reading

sellers being patient when selling home
Buyers looking to snag a price cut on their next home during this time may have to look elsewhere.

Amidst the current pandemic we are in, seller confidence does not appear to have wavered. In fact, a recent survey by the National Association of REALTORS® found that in nearly 3 of 4, or about 74% of REALTORS® currently working with sellers, clients haven’t reduced listing prices in an effort to “panic sell.” Continue reading