As an agent, you are used to wearing many hats… sometimes builder… sometimes banker. Now you need to think like an educator. You need to share your knowledge of the market, the financial merits of selling at the right time, and the rewards of getting the deal of a lifetime. Continue reading
This opens up a great opportunity for agents to target them with homes that they may not have considered before. Those looking to move quickly may now be more willing to make greater compromises in their preferences than they were just a few months ago. Continue reading
- Think creatively: don’t worry about what a listing ‘should’ look like
- Identify the key advantage of renovating this house, then turn it into an attention-grabbing headline
- Write an opening statement that gets to the point – a sentence or two should do it
- Sell emotion with your copy – describe the ‘home’, not just the ‘house’
- Accentuate the positives and focus on the potential
- Create urgency with a closing call-to-action
How are renovation listings different?
Listings for homes with perfect foundations, new roofs, gorgeous gardens and all the modern amenities practically write themselves. So, how do you spin sweet poetry about a property that needs some TLC?
The first step is to ditch any preconceived notion you may have about what a property listing should look like. Lately, it seems like most listings are just a quick paragraph listing the property’s features. Yet, if your property is ripe for a renovation mortgage, describing features like, “Roof needs replaced, windows are drafty, paint chipped throughout, and hole in the bathroom floor,” won’t whet anybody’s appetite.
With an attention-grabbing headline and the right descriptive copy, your listing will attract the right audience and will clearly communicate why this property is worth the time and investment to renovate.
It’s raw. It’s intuitive. And it’s one of the most memorable movie scenes of all time. Even if you haven’t sat and watched Glengarry Glen Ross in its entirety, at one point or another, you’ve seen Blake, a salesman from downtown, berate and belittle three real estate salesmen for their lack of selling land parcels in an epic tirade. Alec Baldwin rips these poor guys to shreds, questioning everything about themselves, from their sales ability, or lack of, to their manhood. Continue reading
The question isn’t if you have changed…it’s how. Continue reading
Amidst the current pandemic we are in, seller confidence does not appear to have wavered. In fact, a recent survey by the National Association of REALTORS® found that in nearly 3 of 4, or about 74% of REALTORS® currently working with sellers, clients haven’t reduced listing prices in an effort to “panic sell.” Continue reading