As you know, selling homes is a relationship business. The strong connections you build with your broker, team members, and other industry professionals are critical to your success.

That’s doubly important when it comes to the people in the community – otherwise known as your potential clients. To foster relationships that will benefit your career, you need to do it for the right reasons. If your intent is only to take advantage of these relationships for your gain, people will see through that quickly. And that’s not good for business. Or your reputation. 

Don’t misunderstand – there’s nothing wrong with benefiting from community involvement. When people are community-minded, everyone wins. Spending time with your neighbors and other business professionals will make the community a better place for everyone while allowing you to market yourself as a trusted expert in the real estate space.  

Here we present ways community involvement can enhance your real estate business.

Boost Your Reputation 

Your reputation is what you hang your hat on as an agent. And once you’ve built your rep, it doesn’t easily change. Good or bad. 

One way to build a positive reputation in a community is to be involved and visible. That’s especially important if you’re new in town. Get out and about as much as possible. Go to dinner. Attend sporting or community events. Find a church to join.

These are excellent ways to meet new people, have conversations, and let them know you care about what’s happening around you.

Other key ways to build both your personal and business reputation in the community include: 

  • Volunteering at a community event 
  • Joining a civic or community service club 
  • Becoming a member of the Chamber of Commerce 
  • Being active in a school’s parent organization 

Boost Your Influence 

As your reputation as a stand-up person and expert in real estate spreads, so will your influence. People will get to know you personally and professionally and start trusting your experience and recommendations regarding the home buying and selling business. 

Once they start seeing you as your community’s go-to real estate guru, you’ll also become more competitive among your peers. Your clients and prospective ones will lean on you more and more when they need to enter the home market. You’ll be the industry authority in your community. 

Generate New Leads 

From a business marketing standpoint, here’s why you’re hanging out in the community. Your job is about people. You need them – preferably many – to buy and sell homes.  

As you meet new people, remember that they are all prospective business leads. But they are also moms and dads, coaches and teachers, employees and patrons. The better you get to know them – and they get to know you and how you can help them – the more likely you’ll get their business.

Show People That You Care 

As we mentioned earlier, your career success depends on your most genuine intentions. Showing others that you care about the community you share – and them as your neighbors – has no downside.

So don’t forget that it’s a great idea to give of yourself for the greater good as you integrate into the community. Give your time. Give your talents. Give your resources. Give encouragement.

And ask for nothing in return. Then, they’ll know you care about more than a sales commission. 

A picture is worth a thousand words – or thousands of dollars in the case of home listings.

More than ever, home buyers rely heavily on online research during their search. Whether they are shopping from out of town, prefer looking online rather than in person, or are trying to speed up the buying process, potential buyers are basing their opinions on the photos in your home listings. Continue reading

Whether it’s St. Patrick’s Day or not, your clients will need a little bit of luck to get the home they really want. That’s especially true if they find themselves in the middle of a bidding war. 

Many market experts had predicted that home prices would decelerate this year, and home inventory would increase, making it at least a little easier for your clients to find and afford a home in 2022.  Continue reading

It’s natural for your clients to want to sell their homes as fast as possible. That’s especially true if they’ve already moved to a new house and aren’t thrilled about the idea of paying two mortgages for months on end. In a perfect world, they can sell their old home and close on the new one within 30 to 60 days. 

But sometimes, things don’t go quite that smoothly. As a result, a trend is gaining steam where home sellers use an iBuyer to speed up the sale process and eliminate stress. This practice can lead to almost instant home sales for sellers willing to forgo the traditional approach of hiring local real estate agents like you.  Continue reading

Each of your clients has a different idea of their dream house. For some, it’s a home on the lake in Northeast Ohio. For others, it’s a trendy brownstone in the hustle and bustle of city life in Pittsburgh.  

While house preferences will vary, all home shoppers have one thing in common – they are emotionally invested in their quest to find the home of their dreams.  

So, as their real estate agent, how do you tap into that emotional connection with each client to find them the home they can’t possibly do without?  Continue reading

As you know, some homebuyers aren’t keen on purchasing “fixer-upper” properties. They may think renovations take too much time, or they are concerned about financing the improvements.

Did you know there are particular mortgage loans, like the FHA 203k Home Improvement loan, explicitly designed to help your clients afford home improvements while building equity? Understanding how these loans work will allow you to offer an important solution for clients who might be struggling to find the perfect home. Continue reading

If you’re in a hurry to sell your home this fall, you might want to slow down before you put that sign in the yard. Failure to consider a few important factors may break a sale before you make it.

Halloween decorations aside, some things could scare prospective buyers away. So, if you (or your client) are looking to sell, here are some things to think about.

Cut the Clutter

Did you ever see a messy space and suddenly feel anxious? Clutter symbolizes chaos and confusion. Now, let’s put you in the shoes of a home buyer – imagine walking into an open house to see it as a complete mess.

Chances are, you’re turning around and leaving. It’s nearly impossible for homebuyers to visualize themselves in the space if it’s full of clutter. The simple fix here is to clean and remove any unnecessary items before showing the home. Continue reading

As we head into the fourth quarter of 2021, the peak home buying season is wrapping up, and most of the bidding wars have subsided. No, that doesn’t mean you can take the next three months off, unless you don’t need a paycheck.

But it might signal the green light for your clients who were waiting to buy until demand decreased, prices became a little more reasonable, or their credit score improved. Bidding wars and the frustration and roller coaster of emotions that come with them aren’t for every house hunter. Continue reading