- Think creatively: don’t worry about what a listing ‘should’ look like
- Identify the key advantage of renovating this house, then turn it into an attention-grabbing headline
- Write an opening statement that gets to the point – a sentence or two should do it
- Sell emotion with your copy – describe the ‘home’, not just the ‘house’
- Accentuate the positives and focus on the potential
- Create urgency with a closing call-to-action
How are renovation listings different?
Listings for homes with perfect foundations, new roofs, gorgeous gardens and all the modern amenities practically write themselves. So, how do you spin sweet poetry about a property that needs some TLC?
The first step is to ditch any preconceived notion you may have about what a property listing should look like. Lately, it seems like most listings are just a quick paragraph listing the property’s features. Yet, if your property is ripe for a renovation mortgage, describing features like, “Roof needs replaced, windows are drafty, paint chipped throughout, and hole in the bathroom floor,” won’t whet anybody’s appetite.
With an attention-grabbing headline and the right descriptive copy, your listing will attract the right audience and will clearly communicate why this property is worth the time and investment to renovate.
There’s an app for almost everything (still waiting on that virtual can opener), and that includes home shopping. Sure, it’s super convenient to research houses for sale in your target area. But, what do you do when you have a question? How do you schedule a showing? What about when you want to make an offer? Your knowledge gained from the internet can only take you so far. And so, if you’re planning to buy or sell a home without the help of a real estate agent, you’ll want to read this first.
Those who were able to make it out to our most recent mixer at Up a Creek Tavern in Howland benefited from the trade professionals who were also in attendance. Hopefully, most of the attendees met new contacts who they can refer clients to in the future and also increase their sphere of influence. In addition to bettering yourself professionally, one lucky attendee won the drawing between the agents for a brand new laptop computer.
We’re sure you’re anxious to find out who won. Well…drum roll please… Continue reading
Latest population figures from the U.S. Census Bureau show certain communities may be leveling off when it comes to a decline in residents
The United States is growing at a historically slow rate. Between 2017 and 2018, the country grew 0.6 percent in population. The timeframe prior saw a 0.7 percent increase. That doesn’t sound like a whole lot of growth…And you would be correct. The U.S. is experiencing its slowest rate of annual growth since 1937, when the nation was in the midst of the Great Depression. Continue reading
Are you feeling cramped from the hustle and bustle of city life? Perhaps living out in the ‘burbs’ isn’t what you thought it would be. If either of these are the case, then we have the remedy for you and your family.