Buyers vs. sellers: Who’s winning?
The real estate industry can be challenging. Real estate agents are competing against each other to sell as many homes as possible. Lenders are battling for mortgage loan customers. And home buyers are bidding against each other to land their dream home while simultaneously negotiating with the seller to pay as little as possible. Continue reading
To be successful – and boost your paycheck – there are certain things you need to do. Like research the communities where you sell homes. Network with key business leaders. Become active in the community.
Above all else, you should always seek ways to stand out amongst the crowd of real estate agents you’re competing against. Here are a few ideas to help you become the go-to agent for home buyers and sellers. Continue reading
That’s a message you should be delivering to clients who have been chomping at the bit to buy a home but have been forced to hold off because of soaring interest rates, unprecedented home prices, and high inflation.
And why is this the right time for such a pep talk? Because mortgage rates have finally eased – even if only temporarily – enough for them to get into the market and scoop up a home before uncertainty and volatility take center stage again in the coming weeks. Continue reading
As you know, selling homes is a relationship business. The strong connections you build with your broker, team members, and other industry professionals are critical to your success.
That’s doubly important when it comes to the people in the community – otherwise known as your potential clients. To foster relationships that will benefit your career, you need to do it for the right reasons. If your intent is only to take advantage of these relationships for your gain, people will see through that quickly. And that’s not good for business. Or your reputation.
Don’t misunderstand – there’s nothing wrong with benefiting from community involvement. When people are community-minded, everyone wins. Spending time with your neighbors and other business professionals will make the community a better place for everyone while allowing you to market yourself as a trusted expert in the real estate space.
Here we present ways community involvement can enhance your real estate business.
Boost Your Reputation
Your reputation is what you hang your hat on as an agent. And once you’ve built your rep, it doesn’t easily change. Good or bad.
One way to build a positive reputation in a community is to be involved and visible. That’s especially important if you’re new in town. Get out and about as much as possible. Go to dinner. Attend sporting or community events. Find a church to join.
These are excellent ways to meet new people, have conversations, and let them know you care about what’s happening around you.
Other key ways to build both your personal and business reputation in the community include:
- Volunteering at a community event
- Joining a civic or community service club
- Becoming a member of the Chamber of Commerce
- Being active in a school’s parent organization
Boost Your Influence
As your reputation as a stand-up person and expert in real estate spreads, so will your influence. People will get to know you personally and professionally and start trusting your experience and recommendations regarding the home buying and selling business.
Once they start seeing you as your community’s go-to real estate guru, you’ll also become more competitive among your peers. Your clients and prospective ones will lean on you more and more when they need to enter the home market. You’ll be the industry authority in your community.
Generate New Leads
From a business marketing standpoint, here’s why you’re hanging out in the community. Your job is about people. You need them – preferably many – to buy and sell homes.
As you meet new people, remember that they are all prospective business leads. But they are also moms and dads, coaches and teachers, employees and patrons. The better you get to know them – and they get to know you and how you can help them – the more likely you’ll get their business.
Show People That You Care
As we mentioned earlier, your career success depends on your most genuine intentions. Showing others that you care about the community you share – and them as your neighbors – has no downside.
So don’t forget that it’s a great idea to give of yourself for the greater good as you integrate into the community. Give your time. Give your talents. Give your resources. Give encouragement.
And ask for nothing in return. Then, they’ll know you care about more than a sales commission.
If you’ve been a real estate agent, you’ve already felt the sting of refusal from potential clients. And in addition to hurting your ego a little, the rejection means a lost sales opportunity. Continue reading
The fact is that almost anyone – including your clients – has the opportunity to invest in real estate. Whether they invest in real estate directly or indirectly, they can enjoy the healthy returns they receive on their investment. Continue reading
If you’ve been paying attention – and even if you haven’t – you know these headlines have dominated real estate industry news outlets over the past couple of months. Continue reading
It’s not always easy to have your finger on the pulse of the real estate market across a large region. But there is merit in comparing key indicators and statistics to gain perspective and clarity on variables such as home values, sales volume, market trends, and year-to-year comparisons. Continue reading