Anyone working in the financial services or real estate industry understands that market conditions constantly fluctuate. Interest rates rise and fall daily, the stock market soars on Monday but drops like a rock on Tuesday, and the cost of goods and services rides the wave of supply and demand.  Continue reading

Real estate investing can be a lucrative business venture. That’s especially true for those who buy property to leverage it as a revenue stream. 

Real estate investing is a sound business strategy, whether purchasing a home to renovate then selling it at a profit or converting a property into a rental unit.  Continue reading

Many of your clients may assume that investing in real estate is something only the affluent and market savvy can do. Especially in the current market, skyrocketing residential and commercial property values may scare away potential buyers. 

The fact is that almost anyone – including your clients – has the opportunity to invest in real estate. Whether they invest in real estate directly or indirectly, they can enjoy the healthy returns they receive on their investment.  Continue reading

Whether it’s St. Patrick’s Day or not, your clients will need a little bit of luck to get the home they really want. That’s especially true if they find themselves in the middle of a bidding war. 

Many market experts had predicted that home prices would decelerate this year, and home inventory would increase, making it at least a little easier for your clients to find and afford a home in 2022.  Continue reading

With soaring home values and low inventory, finding some of your home buying clients even one primary residence they can afford might be challenging. But what about a second home?

According to Redfin data, demand for second homes is soaring well above pre-pandemic levels. That’s even though houses are selling for record prices as competition remains high. Affluent buyers aren’t the only ones driving this trend. Even middle-class families are seeking second homes that can serve specific purposes.

This increased demand for second homes is good news for you. Past clients who already own a primary residence may be open to the idea of purchasing a second home they can get for a good deal because of low-interest rates or if it’s considered a fixer-upper.

There are several reasons your prospects should consider purchasing a second home during these current market conditions. Share these with them and gauge their needs and interests.

Interest rates are too low to ignore

Already in 2022, mortgage interest rates have increased. That’s not a huge surprise considering the costs of practically everything, including gasoline and groceries, are soaring. But putting the interest rates into perspective, they are still low enough to entice homebuyers.

Your clients who have ever considered owning more than one property may want to now take advantage of these lower rates. If they’ve been able to sock away some cash from last year’s stimulus payments or bigger tax refunds, that may be enough for a solid down payment on a second home.

Desire for a vacation home

If your clients like to vacation or get away once in a while, they understand that it can get expensive. Renting beach homes, condos, or other lodgings short term isn’t cheap. What if they actually owned the property they vacationed at and could go there anytime they wanted?

Buying a second home to use as a getaway could be a sound investment. Not only could your client use it as a retreat for themselves, but if it’s located in a desirable spot, they could rent it out to others throughout the year to help recoup some of the costs.

Rental income

As many real estate professionals understand, real estate investment can be lucrative. But your client doesn’t have to own a high-rise property or apartment complex to benefit.

Now might be the time to purchase a second home for investment purposes. Even the most modest property could be used as a rental property as a way to yield extra income. Your client could always decide later whether they want to make this their primary residence, sell it at a higher profit or keep it as a long-term real estate investment.

Ability to work remotely

The pandemic changed the way – and where – we work. Many of your clients may now have the capability of flexibility to do their jobs from virtually anywhere. In some cases, that could eliminate the need to live in specific places near their company’s headquarters or offices.

While they still may be rooted in a specific area because of family, some of your clients might want the freedom of spending parts of the year at a second home somewhere else.

A second home may also be needed out of necessity. If your client has to work remotely permanently or often, they may need a home that’s functionally suited for that if their primary residence isn’t.

While some of your clients might think second homes are just for the rich, it’s not true. Make sure they understand why they should give it some thought now as the demand for second homes continues.

Refinancing a home can have some pretty nice benefits for homeowners, especially when it comes to lowering their monthly payments. Depending on how much of a rate drop they can get, it’s not unreasonable for them to cut their home payment by several hundred dollars a month. That’s big. 

If your prospects have been putting off buying a new home and considering a refinance instead, their window of opportunity seems to be closing quickly. That means it’s time for you to nudge them about exploring all their options – like buying a home from you.  Continue reading

You can buy groceries online. You can order food delivery from your phone. You can even monitor your home’s security from anywhere.

While having the capability to handle many transactions or tasks digitally with next to no human interaction is convenient, it also lacks some advantages of having a real person available if and when issues arise. Continue reading

As if a housing shortage and historically low interest rates weren’t enough to spark some of your clients to consider refinancing instead of buying, the Federal Housing Finance Agency (FHFA) just put another log on the fire.

This week, Fannie Mae and Freddie Mac have agreed to eliminate the “Adverse Market Refinance Fee” for all refinanced mortgages, effective Aug. 1. The refinancing fee was implemented in December 2020 to help pay for some of the federal pandemic-related mortgage relief.   Continue reading

When mortgage rates drop to near historic lows like recently, many homeowners start thinking about either refinancing their current homes or buying a new one.  

According to Freddie Mac and the National Association of Homebuilders, mortgage rates are expected to hover around 3 percent this year. The National Association of Realtors projects the rate will reach 3.2 percent in 2021, and Wells Fargo believes rates will be around 2.89 percent. All these numbers are attractive for both new home buyers and those looking to refinance. 

There are benefits and pitfalls to both that a knowledgeable and professional agent can communicate to put you in the best position possible.  

Despite it being a seller’s market where home prices in many regions are skyrocketing, you could still manage to land the home of their dreams without breaking the bank.  

However, if you aren’t up for getting into possible bidding wars, are still content in your current home, or need to squeeze some money out of your monthly budgets, refinancing can provide some benefits. 

To help you clients determine whether they should buy now or refinance instead, here are some essential considerations to share. 

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