- Think creatively: don’t worry about what a listing ‘should’ look like
- Identify the key advantage of renovating this house, then turn it into an attention-grabbing headline
- Write an opening statement that gets to the point – a sentence or two should do it
- Sell emotion with your copy – describe the ‘home’, not just the ‘house’
- Accentuate the positives and focus on the potential
- Create urgency with a closing call-to-action
How are renovation listings different?
Listings for homes with perfect foundations, new roofs, gorgeous gardens and all the modern amenities practically write themselves. So, how do you spin sweet poetry about a property that needs some TLC?
The first step is to ditch any preconceived notion you may have about what a property listing should look like. Lately, it seems like most listings are just a quick paragraph listing the property’s features. Yet, if your property is ripe for a renovation mortgage, describing features like, “Roof needs replaced, windows are drafty, paint chipped throughout, and hole in the bathroom floor,” won’t whet anybody’s appetite.
With an attention-grabbing headline and the right descriptive copy, your listing will attract the right audience and will clearly communicate why this property is worth the time and investment to renovate.
Rental agreements theoretically should be a smooth process: the tenant pays the landlord in exchange for residency and both promise to keep the property in clean, working order for the duration of the agreement. In most cases, that is how everything unfolds and both parties are typically happy.
In other cases, however, things go south quickly and the outcomes are catastrophic. Take for example this 70-year-old rental property in northeast Ohio. The owner of the property had been living in Florida at the time, and came back to check on the home. What he found was completely unanticipated and left him in shock:
Pittsburgh, Pennsylvania (Pop. 302,407) – known for many things, including steel, yellow bridges, Andy Warhol and of course, you can’t mention this city without validating its football team in the same breath. But, what you may not know about ‘The Burgh’ is within its rolling hills lies some of the oldest homes to be found in the United States. Among the largest metros in the country, Pittsburgh is home to the oldest housing stock with 75 percent of homes built prior to 1960. For comparison, the housing market in Austin, Texas is entering its later teenage years with a quarter percentage of its homes built after the year 2000.
There are all kinds of advantages to homeownership. In today’s market, the time has never been better to make the move from renting to owning. Here are a few things you should consider:
$500 Amerifirst Closing Cash Grant
The $500 Amerifirst Closing Cash Grant is money we pay toward your closing costs. Dollar for dollar, it essentially covers the cost of a home appraisal. Aren’t you glad we have your back! The program, which is open to any buyer, is good for all of 2019 and renewable each year afterward, and is eligible with almost every loan we offer.*
Check Out What One Family Did With the FHA 203k Renovation Loan
- FHA 203k loans require lower down payments than Traditional
- A lower down payment frees up money for other uses
- Two-Step Strategy – refinancing an FHA 203k loan into a Traditional Conventional mortgage
John and Lauren DeSantis recently finished renovations on their new home and they love it. They found a house that had potential, but needed some TLC. Continue reading
In case you missed it, the U.S. Department of Housing and Urban Development launched new sales incentives for the states included in the HUD Philadelphia Homeownership Center region (Philadelphia HOC). The incentives are for the purchase and sale of HUD homes, and are designed to benefit both buyers and real estate agents registered with HUD.
The Philadelphia HOC region includes Ohio, Connecticut, Delaware, Maine, Maryland, Massachusetts, Michigan, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, Vermont, Virginia, West Virginia, and the District of Columbia.
The two incentives, which took effect October 1, include:
- Buyer Bonus – $100 down payments on HUD homes financed with FHA-insured financing
- Agent Bonus – Real estate selling agents (agent for buyer) get $500 for every HUD home purchased with a FHA Rehab Loan
In order to qualify for the broker bonus, the bid must have been awarded on or after October 1, 2016, and the purchase must be made with an FHA 203(K) loan. All HUD properties available for sale can be found at www.hudhomestore.com.
Contact our office to learn about HUD homes in your area so you can take advantage of these incentives.
*Down payment and terms shown are for informational purposes only and are not intended as an advertisement or commitment to lend. Please contact us for exact quote and for more information on fees and terms. Not all borrowers will qualify.