According to the latest numbers from the National Association of Realtors, existing-home sales decreased for the seventh straight month in August to a seasonally adjusted annual rate of 4.80 million. Sales tailed off 0.4 percent from July and 19.9 percent from the previous year.  Continue reading

Buyers vs. sellers: Who’s winning?

The real estate industry can be challenging. Real estate agents are competing against each other to sell as many homes as possible. Lenders are battling for mortgage loan customers. And home buyers are bidding against each other to land their dream home while simultaneously negotiating with the seller to pay as little as possible. Continue reading

realtor-competition
Competition in the real estate industry is getting more challenging every day. And the pressure you feel to buy and sell as many homes as you can – as fast as you can – is overwhelming at times. That’s especially true when home demand is down, and you’re forced to turn on the charm of a salesperson.

To be successful – and boost your paycheck – there are certain things you need to do. Like research the communities where you sell homes. Network with key business leaders. Become active in the community.

Above all else, you should always seek ways to stand out amongst the crowd of real estate agents you’re competing against. Here are a few ideas to help you become the go-to agent for home buyers and sellers. Continue reading

Real estate investing can be a lucrative business venture. That’s especially true for those who buy property to leverage it as a revenue stream. 

Real estate investing is a sound business strategy, whether purchasing a home to renovate then selling it at a profit or converting a property into a rental unit.  Continue reading

Seize the day.

That’s a message you should be delivering to clients who have been chomping at the bit to buy a home but have been forced to hold off because of soaring interest rates, unprecedented home prices, and high inflation.

And why is this the right time for such a pep talk? Because mortgage rates have finally eased – even if only temporarily – enough for them to get into the market and scoop up a home before uncertainty and volatility take center stage again in the coming weeks. Continue reading

A home’s ability to pass an inspection is critical in determining whether a property will be on the market a long time, how much it will sell for, whether a buyer can finance the purchase, or whether it will sell at all. Most homes will eventually pass an inspection – even if it takes a few minor fixes. But other times, it’s not so easy.   Continue reading

As you know, selling homes is a relationship business. The strong connections you build with your broker, team members, and other industry professionals are critical to your success.

That’s doubly important when it comes to the people in the community – otherwise known as your potential clients. To foster relationships that will benefit your career, you need to do it for the right reasons. If your intent is only to take advantage of these relationships for your gain, people will see through that quickly. And that’s not good for business. Or your reputation. 

Don’t misunderstand – there’s nothing wrong with benefiting from community involvement. When people are community-minded, everyone wins. Spending time with your neighbors and other business professionals will make the community a better place for everyone while allowing you to market yourself as a trusted expert in the real estate space.  

Here we present ways community involvement can enhance your real estate business.

Boost Your Reputation 

Your reputation is what you hang your hat on as an agent. And once you’ve built your rep, it doesn’t easily change. Good or bad. 

One way to build a positive reputation in a community is to be involved and visible. That’s especially important if you’re new in town. Get out and about as much as possible. Go to dinner. Attend sporting or community events. Find a church to join.

These are excellent ways to meet new people, have conversations, and let them know you care about what’s happening around you.

Other key ways to build both your personal and business reputation in the community include: 

  • Volunteering at a community event 
  • Joining a civic or community service club 
  • Becoming a member of the Chamber of Commerce 
  • Being active in a school’s parent organization 

Boost Your Influence 

As your reputation as a stand-up person and expert in real estate spreads, so will your influence. People will get to know you personally and professionally and start trusting your experience and recommendations regarding the home buying and selling business. 

Once they start seeing you as your community’s go-to real estate guru, you’ll also become more competitive among your peers. Your clients and prospective ones will lean on you more and more when they need to enter the home market. You’ll be the industry authority in your community. 

Generate New Leads 

From a business marketing standpoint, here’s why you’re hanging out in the community. Your job is about people. You need them – preferably many – to buy and sell homes.  

As you meet new people, remember that they are all prospective business leads. But they are also moms and dads, coaches and teachers, employees and patrons. The better you get to know them – and they get to know you and how you can help them – the more likely you’ll get their business.

Show People That You Care 

As we mentioned earlier, your career success depends on your most genuine intentions. Showing others that you care about the community you share – and them as your neighbors – has no downside.

So don’t forget that it’s a great idea to give of yourself for the greater good as you integrate into the community. Give your time. Give your talents. Give your resources. Give encouragement.

And ask for nothing in return. Then, they’ll know you care about more than a sales commission. 

Many of your clients may assume that investing in real estate is something only the affluent and market savvy can do. Especially in the current market, skyrocketing residential and commercial property values may scare away potential buyers. 

The fact is that almost anyone – including your clients – has the opportunity to invest in real estate. Whether they invest in real estate directly or indirectly, they can enjoy the healthy returns they receive on their investment.  Continue reading

Homes prices make buying unaffordable. Interest rates rising sharply. Demand outpaces availability. 

If you’ve been paying attention – and even if you haven’t – you know these headlines have dominated real estate industry news outlets over the past couple of months.  Continue reading