A home’s ability to pass an inspection is critical in determining whether a property will be on the market a long time, how much it will sell for, whether a buyer can finance the purchase, or whether it will sell at all. Most homes will eventually pass an inspection – even if it takes a few minor fixes. But other times, it’s not so easy.   Continue reading

As you know, selling homes is a relationship business. The strong connections you build with your broker, team members, and other industry professionals are critical to your success.

That’s doubly important when it comes to the people in the community – otherwise known as your potential clients. To foster relationships that will benefit your career, you need to do it for the right reasons. If your intent is only to take advantage of these relationships for your gain, people will see through that quickly. And that’s not good for business. Or your reputation. 

Don’t misunderstand – there’s nothing wrong with benefiting from community involvement. When people are community-minded, everyone wins. Spending time with your neighbors and other business professionals will make the community a better place for everyone while allowing you to market yourself as a trusted expert in the real estate space.  

Here we present ways community involvement can enhance your real estate business.

Boost Your Reputation 

Your reputation is what you hang your hat on as an agent. And once you’ve built your rep, it doesn’t easily change. Good or bad. 

One way to build a positive reputation in a community is to be involved and visible. That’s especially important if you’re new in town. Get out and about as much as possible. Go to dinner. Attend sporting or community events. Find a church to join.

These are excellent ways to meet new people, have conversations, and let them know you care about what’s happening around you.

Other key ways to build both your personal and business reputation in the community include: 

  • Volunteering at a community event 
  • Joining a civic or community service club 
  • Becoming a member of the Chamber of Commerce 
  • Being active in a school’s parent organization 

Boost Your Influence 

As your reputation as a stand-up person and expert in real estate spreads, so will your influence. People will get to know you personally and professionally and start trusting your experience and recommendations regarding the home buying and selling business. 

Once they start seeing you as your community’s go-to real estate guru, you’ll also become more competitive among your peers. Your clients and prospective ones will lean on you more and more when they need to enter the home market. You’ll be the industry authority in your community. 

Generate New Leads 

From a business marketing standpoint, here’s why you’re hanging out in the community. Your job is about people. You need them – preferably many – to buy and sell homes.  

As you meet new people, remember that they are all prospective business leads. But they are also moms and dads, coaches and teachers, employees and patrons. The better you get to know them – and they get to know you and how you can help them – the more likely you’ll get their business.

Show People That You Care 

As we mentioned earlier, your career success depends on your most genuine intentions. Showing others that you care about the community you share – and them as your neighbors – has no downside.

So don’t forget that it’s a great idea to give of yourself for the greater good as you integrate into the community. Give your time. Give your talents. Give your resources. Give encouragement.

And ask for nothing in return. Then, they’ll know you care about more than a sales commission. 

Many of your clients may assume that investing in real estate is something only the affluent and market savvy can do. Especially in the current market, skyrocketing residential and commercial property values may scare away potential buyers. 

The fact is that almost anyone – including your clients – has the opportunity to invest in real estate. Whether they invest in real estate directly or indirectly, they can enjoy the healthy returns they receive on their investment.  Continue reading

Homes prices make buying unaffordable. Interest rates rising sharply. Demand outpaces availability. 

If you’ve been paying attention – and even if you haven’t – you know these headlines have dominated real estate industry news outlets over the past couple of months.  Continue reading

As we enter what’s typically the busiest time of the year for home sales, being in the know about local market trends and conditions is vital to your success. Your clients are counting on you to have the information that will give them a competitive advantage in the market.

It’s not always easy to have your finger on the pulse of the real estate market across a large region. But there is merit in comparing key indicators and statistics to gain perspective and clarity on variables such as home values, sales volume, market trends, and year-to-year comparisons.  Continue reading

If your clients don’t thrive on the competition of a bidding war, or enjoy paying thousands over budget, then the current real estate market probably has them in fits. 

Lucky for them, they have you in their corner. You’re the voice of reason. You’re their advocate. You’re the one who’s going to help provide creative solutions that will get them into a home they love.   Continue reading

A picture is worth a thousand words – or thousands of dollars in the case of home listings.

More than ever, home buyers rely heavily on online research during their search. Whether they are shopping from out of town, prefer looking online rather than in person, or are trying to speed up the buying process, potential buyers are basing their opinions on the photos in your home listings. Continue reading

Sometimes, even significant changes to federal policies or standards don’t affect most people’s everyday lives. Sometimes, the effects trickle down slowly over time. Then, there are interest rate hikes, which are typically felt quickly in ways that directly impact consumers.

Last week, the Federal Reserve raised its target federal funds interest rate by a quarter percentage point (.25) from near zero. This was the first increase in the benchmark rate in three years. And all indications are that it’s just the beginning. Continue reading