HUD defines a cost-burdened family as “those who pay more than 30% of their income for housing.” Naturally in those situations, the families struggle to afford other necessities such as food, clothing and medical care.

According to a recent study, the number of cost-burdened households is on the decline. Only 20.9% of homeowners with a mortgage were cost-burdened as of 2018, marking a 28.8% decrease from just a decade earlier.

A decline of any amount should be looked at as a great trend, as fewer families are struggling financially. However, those numbers are a little deceiving. Continue reading

It’s no secret that the goal for most mortgage lenders is the same – help buyers get into the homes of their dreams. Naturally, most lenders’ marketing and outreach reflect that. They target the buyer directly with rates, costs and promises, and forget that in most cases this isn’t a two-party service.

There’s another layer that often gets overlooked…and that’s you, the Realtor®.

Our branch understands how important your role is in the home buying process, and our model acknowledges that. You take precedence over all others. Continue reading

POLAND, Ohio (October 23, 2019) – In an effort to better serve its clients, AmeriFirst Home Mortgage in Poland has announced the hiring of Red Davis as its new Client Relations Manager.

“We are very excited to bring on a talent like Red, and are confident that his extensive background in hospitality and customer service will offer our clients an even better home buying experience overall,” said Brandon Davis, Branch Manager and Loan Originator for Amerifirst Home Mortgage. Continue reading

credit mistakes to avoid

We’ve talked before about ways you can improve your credit score. As you likely know already, credit plays a large role in the mortgage loan process and can ultimately go a long way in the loan approval decision. When credit scores are pulled for a buyer, many believe that’s where it ends – it’s either good or not (good to go buy that new boat with a credit card!). However, that is not the case. Continue reading

We’ve talked a little bit before about cleaning and repairing your gutters, which is very beneficial during the rains of summer, but also as the seasons change into fall and winter.

And yes, we get it. Nobody wants to think about fall, or especially winter right now. But, the only thing worse than doing fall home improvements now is doing them when the cold weather sets in…or when the lack of preventative maintenance leads to costly repairs in the dead of winter.

We’ve put together a checklist for you to start knocking these things out now, so when your neighbors are all outside grumbling in the cold weather, you’ll be inside sipping hot chocolate and planning next year’s summer vacation. Continue reading

ibuyer home transaction
If history teaches us anything, it’s that when good ol’ American ingenuity leads to positive changes for consumers…those changes are, very often, here to stay. These changes, which consumers benefit in some way from, can come in different forms. Think of Walmart. That changed pricing and made many items more affordable to the public. It also affected the mom and pop stores in a negative way.   It’s not always about our pocketbooks though. Uber disrupted the taxi business by changing how convenient and professional that service could be. Both examples were game changers. How we view and utilize those two industries today is totally different than how we felt about them prior to those two companies’ creations. In real estate, the creation of iBuying has the potential to change that industry just as dramatically. Continue reading

instagram for Realtors
By this point, most REALTORS® know what Instagram is – you likely have a profile of your own, understand how it works, and have a general idea of which content will get you the most likes. Since it’s inception in 2010, users have had plenty of time to tinker with filters and experiment with their photography skills.

But while getting interaction on your photos is great, “likes” don’t equate to dollars. And in an industry like Real Estate where the phrase “time is money” can be taken literally, if you’re spending time on Instagram, the goal should be to generate business. Continue reading

Introducing our multi-part series discussing the various options available to homeowners looking to sell their homes

Over the course of history, things change. Sometimes for good, sometimes for the bad, and most times…well, they fall somewhere in between. One thing that’s as sure as death and taxes is, though, that things always – always change. With the continuing evolution of the internet, smartphones, easy-to-use apps, and such – Real Estate has changed much over the last 10-15 years. If you wish to sell your home, the choice is no longer simply whether to hire a traditional Realtor (who uses traditional selling techniques for a traditional fee) or go it on your own as a For Sale by Owner (FSBO). Now there are options. A plethora of them. Continue reading