real estate home listing
The “dream home” is different for every home buyer. For some, it’s a beach front property with a captivating view of the ocean. For others, it’s a trendy brownstone within walking distance of nearby shops and restaurants. Though their lists of preferences may vary, all home buyers have one thing in common – they are emotionally invested in their quest to find the home of their dreams. Continue reading

real estate bidding wars
Summer has arrived, and the temperature is not the only thing on the rise.  The bidding wars between home buyers that began in the Spring are predicted to heat up substantially throughout the next few months. Fanning the flame is a significant housing shortage brought on, in part, by the Covid-19 pandemic. According to, new listings were down 29% annually for the week ending May 9th creating a supply and demand conflict for home buyers across the nation. Continue reading

backyard design style ideas
It’s nearly summer, and there’s no better time than the present to get outside and enjoy the season. Spending time outdoors has garnered a new sense of appreciation, as Americans emerge from their homes following quarantines and stay-at-home orders. We look forward to spending our days at the beach, on a restaurant patio or taking in the sights and sounds of a sporting event.

You can also get a healthy dose of vitamin D and enjoy the season without having to leave your house. For the first time, homeowners are taking a long, hard look at their properties and determining how to utilize every square inch of yard space. The challenge though is how to maximize what you have to work with while creating the ultimate outdoor setting. To help you get started, we’re sharing with you some of our favorite projects and design tricks to turn your space, whether that’s an intimate patio or several acres of land, into an outdoor retreat. Continue reading

City real estate market
As a result of the pandemic, many are now considering a move from densely populated cities and regions to the more spacious suburban and rural neighborhoods in the U.S.

According to findings from a recent Harris Poll, approximately one-third of Americans are now considering a move to less-populated areas, signaling a shift that would have a major impact on residential sales and home prices. Continue reading

Renovation Loans

Key Takeaways

  • Think creatively: don’t worry about what a listing ‘should’ look like
  • Identify the key advantage of renovating this house, then turn it into an attention-grabbing headline
  • Write an opening statement that gets to the point – a sentence or two should do it
  • Sell emotion with your copy – describe the ‘home’, not just the ‘house’
  • Accentuate the positives and focus on the potential
  • Create urgency with a closing call-to-action

How are renovation listings different?

Listings for homes with perfect foundations, new roofs, gorgeous gardens and all the modern amenities practically write themselves. So, how do you spin sweet poetry about a property that needs some TLC?

The first step is to ditch any preconceived notion you may have about what a property listing should look like. Lately, it seems like most listings are just a quick paragraph listing the property’s features. Yet, if your property is ripe for a renovation mortgage, describing features like, “Roof needs replaced, windows are drafty, paint chipped throughout, and hole in the bathroom floor,” won’t whet anybody’s appetite.

With an attention-grabbing headline and the right descriptive copy, your listing will attract the right audience and will clearly communicate why this property is worth the time and investment to renovate.

Continue reading

Summer Home Buying Season
Warmer weather is back in the forecast, and a rebound in mortgage applications for home purchases may not be far off as well.

That’s according to the Mortgage Bankers Association, which reported a 9% increase in purchase applications last week – the sixth consecutive weekly increase – representing an increase of more than 54% since the beginning of April. Continue reading

real estate popcorn
“A-B-C Always Be Closing”

It’s raw. It’s intuitive. And it’s one of the most memorable movie scenes of all time. Even if you haven’t sat and watched Glengarry Glen Ross in its entirety, at one point or another, you’ve seen Blake, a salesman from downtown, berate and belittle three real estate salesmen for their lack of selling land parcels in an epic tirade. Alec Baldwin rips these poor guys to shreds, questioning everything about themselves, from their sales ability, or lack of, to their manhood. Continue reading

One of the best ways to put a cramp in your summertime fun is to hold off on fixing small issues and letting them grow into big problems. And with the summer months bringing heavy downpours and thunderstorms along with plenty of sunshine, those long-neglected gutters could mean a lack of defense against wet basements and crawlspaces. Continue reading