You can also get a healthy dose of vitamin D and enjoy the season without having to leave your house. For the first time, homeowners are taking a long, hard look at their properties and determining how to utilize every square inch of yard space. The challenge though is how to maximize what you have to work with while creating the ultimate outdoor setting. To help you get started, we’re sharing with you some of our favorite projects and design tricks to turn your space, whether that’s an intimate patio or several acres of land, into an outdoor retreat. Continue reading
According to findings from a recent Harris Poll, approximately one-third of Americans are now considering a move to less-populated areas, signaling a shift that would have a major impact on residential sales and home prices. Continue reading
- Think creatively: don’t worry about what a listing ‘should’ look like
- Identify the key advantage of renovating this house, then turn it into an attention-grabbing headline
- Write an opening statement that gets to the point – a sentence or two should do it
- Sell emotion with your copy – describe the ‘home’, not just the ‘house’
- Accentuate the positives and focus on the potential
- Create urgency with a closing call-to-action
How are renovation listings different?
Listings for homes with perfect foundations, new roofs, gorgeous gardens and all the modern amenities practically write themselves. So, how do you spin sweet poetry about a property that needs some TLC?
The first step is to ditch any preconceived notion you may have about what a property listing should look like. Lately, it seems like most listings are just a quick paragraph listing the property’s features. Yet, if your property is ripe for a renovation mortgage, describing features like, “Roof needs replaced, windows are drafty, paint chipped throughout, and hole in the bathroom floor,” won’t whet anybody’s appetite.
With an attention-grabbing headline and the right descriptive copy, your listing will attract the right audience and will clearly communicate why this property is worth the time and investment to renovate.
That’s according to the Mortgage Bankers Association, which reported a 9% increase in purchase applications last week – the sixth consecutive weekly increase – representing an increase of more than 54% since the beginning of April. Continue reading
It’s raw. It’s intuitive. And it’s one of the most memorable movie scenes of all time. Even if you haven’t sat and watched Glengarry Glen Ross in its entirety, at one point or another, you’ve seen Blake, a salesman from downtown, berate and belittle three real estate salesmen for their lack of selling land parcels in an epic tirade. Alec Baldwin rips these poor guys to shreds, questioning everything about themselves, from their sales ability, or lack of, to their manhood. Continue reading