winter home renovation
Ohio winters can be brutal; from snow and ice to bone-chilling temperatures – and let’s not forget about the round-the-clock darkness. December through March (or even April and May) can feel like a one-way ticket to Siberia.

When it comes to the lake effect snow machine in Cleveland and Northeast Ohio, no Ohioan is immune from the harsh conditions brought forth by Mother Nature. For us humans, we have shelter to escape winter’s fury; unfortunately, our homes don’t have that same luxury.

Houses all across the Buckeye State, regardless of structure or building material, are vulnerable to these winter conditions, wreaking havoc and potentially causing serious damage that comes with a hefty price tag. Couple that with the fact that nearly 90% of the homes in northeast Ohio were built prior to 1990 (which was 30 years ago, by the way) and you have many homes that are going to need a little TLC.

As an agent in Ohio, you are all too familiar with this and the hesitations from buyers that come with it. Continue reading

interest rates calculator
There’s been a lot of talk about interest rates over the last few months and both current homeowners and prospective home shoppers are taking advantage of the moment by refinancing or making a buying decision.

However, it’s important to remember that interest rates will fluctuate for individuals based on a number of factors. Knowing which variables impact a mortgage interest rate can help a homebuyer better prepare for the process. Continue reading

Realtor Marketing to Gen Z
Don’t look now, but Generation Z – better known as Gen Z – is quickly approaching the homebuying age. This open-minded, “always on” mobile-first generation, born between 1996-2010, are becoming bigger decision-makers by the minute, as more young adults graduate college and enter the job market. As a real estate professional, you can do your part right now to make new connections and cultivate relationships with Gen Z, because when the time comes, they’ll be seeking your expertise and guidance of purchasing their first home. Continue reading

Open floor plan, stunning views, state-of-the-art fitness center, tanning beds, complimentary coffee bar – these are accommodations you come to expect from a luxurious city apartment or uniquely stylish boutique hotel. These aforementioned amenities cater to the future leaders, movers and shakers; they are better known as college students. Continue reading

real estate social media
Real estate professionals are passionate people. It’s your superhuman power to generate excitement, educate and tap into the emotions of home buyers and owners alike. And there’s no greater vehicle to showcase your property listings, while putting creativity on full display, than through social media.

Most, if not all, agents have a presence on social media, and rightly so. The audience is there, the competition is there, and the opportunity to get front and center is available at the ready, with the right strategy of course. The question is: Are you using social media to the best of your ability? 38 percent of agents post on average, three to six times a week, while another 37 percent reticently acknowledged they post less than two times per week. That’s according to a survey conducted last year by RISMedia, a real estate industry news provider. Continue reading

online reviews
As a real estate agent, your most valuable asset is your reputation. In other words, what do your past clients think and say about their experience with you?

In a day and age where everything is digital, your reputation is more visible now than ever before, with review platforms such as Google My Business, Facebook, Yelp, etc. It’s vital to not only understand how these platforms work, but also have a strategy to leverage them to your advantage. Continue reading

home selling stress
Most would agree that buying or selling a home can be one of the most stressful projects to take on, even for the most masterful multitasker. Now, imagine trying to do both at the same time..on top of a full-time job, time with the family, eating, and (hopefully) sleeping. For many home sellers, it’s the most anxiety-inducing part of the entire home-selling process. In fact, according to a recent survey by Lending Tree, it’s the top stressor for nearly a third of home sellers today.

Another 16% of sellers report that costly repairs and upgrades are the most stressful part of selling a home, while 15% stress most about failing to sell their home at all.

As an agent, you are used to dealing with this type of seller stress. Here are some tips to keep in mind to help guide your clients through the process and relieve their anxiety. Continue reading