It’s that time of year again – New Year’s resolution time.

A recent study found that the top 5 most common resolutions in 2019 were:

  1. ‘exercise to get in shape’ (19.7%)
  2. ‘diet to lose weight’ (18.3%)
  3. ‘save money’ (14.8%)
  4. ‘eat healthier in general’ (11.9%)
  5. ‘something for self-care’ (5.5%)

Notice that four of the five involve doing something to improve yourself. Technically, “saving money” is improving yourself – and your bank account – too.

Do you typically make New Year’s resolutions? Or, do you think they are a waste of effort because they are impossible to achieve? Maybe you’ve made some in the past that were more focused on things that involve your personal life rather than your professional life: Give up soda. Limit screen time. Eat out less.

Whether you choose to set resolutions like these in 2021 for when you’re not on the job, you should consider setting some in your career as well. Goal setting is important to professional success. It helps you to remain focused and motivated, and makes you feel more confident when you achieve a goal. One of the keys to making resolutions is to not only make them realistic, but also challenging.

Here are a few resolutions you can make for 2021 to help push yourself toward a successful year:

Become a blogger

This is a good way to communicate with your clients (and potential ones) by providing important information about the industry, your listings, buying/selling tips, and more. It’s much less “sales-y” than a phone call or email blast but still keeps you top of mind with clients. And, you’re giving them free information they can consume at their leisure.

Blogs also help you, and your agency, show up higher on search engines, too, because the keywords you use in your content catch the attention of the search engine “bots” when clients search for information online. The higher you rank in searches, the more visible you are to potential clients.

Be more social

It means making an intentional effort to be more active on your social media channels. Make sure your network of friends, family, clients, and others know what you’re up to. When you sell a house, post about it. When you list an awesome property, post a photo and your contact information. Also, post links to news stories, photos, and videos about the real estate industry, information that helps buyers and sellers, and fun stuff, too.

Make new friends

Do you know what’s better than a referral? Two of them. Or, three. Make an effort in 2021 to introduce yourself to some key business professionals in your community. Invite them for coffee and learn more about what they do. Also, explain a little about what you do. Make sure to give – and get – some business cards. Discuss how you can help each other increase business leads in 2021. These key relationships could help you both become big referral sources.

Stay in school

Continuing education requirements help keep you sharp and up to date on industry laws, requirements, and trends. But to be at the top of your game, you need more. Make a list of your weaknesses as you see them (and ask someone you can trust to chime in). Then, create a plan for how you can improve. Maybe you should take a public speaking course at the community college. If you don’t feel confident about your professional attire, go shopping. Learn how to shoot videos. Anything that will improve your skills.

Beat your own record

You had a good year in 2020. Or, maybe you didn’t. Either way, chances are you want to make more money in 2021 than you did in 2020 or 2019. If you sold 10 houses last year, make it a goal to sell 12 (an average of 1 per month) in 2021. That’s a 20 percent improvement goal. If you want to focus more on dollars, try to find listings for homes with values are that are higher, and sell more of those. Make your goal achievable but still challenging enough that it will take extra effort to make happen.

Good luck with whatever New Year’s resolutions you set for 2021. May you end up healthier, wealthier, and wiser than you were in 2020!

*Not all borrowers will qualify. Contact us for more information on fees and terms. Not intended as legal, financial, or investment advice. Contact your financial representative for more information.

Linsell, C. (2020, October 01). 67 Shocking Real Estate Statistics You Need To Know. Retrieved December 30, 2020, from

The Most Popular 2019 New Year’s Resolutions. (2018, December 19). Retrieved December 30, 2020, from