1.3 million – that’s how many real estate agents there are currently in the United States – a number that’s growing exponentially each year. And we know no two Realtors are the same. Each brings to the table their own level of experience, track record, and sales tactics.
For home shoppers, this is fantastic. More options mean a greater probability to truly find their dream house without turning the process into a nightmare. As a Realtor, however, this means competition is fierce in all markets, so you really need to make yourself stand out.
Let’s first ask ourselves: What makes you different from other Realtors? Maybe it’s your website…or perhaps you’ve become a local celeb for those cool virtual home tours you do on social media. Maybe you’re great at networking and making connections. It’s important to identify your “secret sauce” and from there, build upon and master that skillset. Easier said than done, right? If you’re at a roadblock with pinpointing your unique strength, then you’ve come to the right place. We’ve complied a list of the skills that can make you stand out as a Realtor in your community. Some you may already be doing, while others could be the piece that sets you apart. Also included are some helpful links!
Leverage and Master Social Media
You’re probably thinking, “What is this, 1995?” “Everyone is on social media…” You’d actually be surprised how many agents still haven’t taken advantage yet, but we’re talking to the ones that have already been dabbling in it.
So you’re on social media, but besides liking cute puppy photos and sharing memes, are you truly taking advantage of these digital platforms? Social media has forever changed the real estate game, and it’s never been easier to reach an audience. Facebook, Instagram and LinkedIn among others provide all the functionality you need to do your job effectively. Lead generation, sales, and brand-building on social allow you to develop an enterprise and instantly connect with existing clients, prospective homebuyers, and even your competitors. And that’s not even mentioning the newer platforms that most agents are still trying to wrap their heads around like Snapchat and TikTok.
Skills to learn:
- Facebook Lead Ads
- Also, Facebook audience targeting
- Instagram Stories
- Snapchat…all of it
- TikTok videos (everyone has a smart phone, and subsequently, a quality camera)
Make Your Website Extraordinary
If you work for a large brokerage, you likely already have a website. But you don’t want to do the minimum. Rather, if you’re going to distinguish yourself from other Realtors and competing businesses, you’ll want to have your own website and market yourself as an individual. This gives you the freedom to develop a personal brand and market the resources best suited for your clients.
If you have the time, there are many website builders available, some are even free, to get started, or consider hiring a professional, such as a marketing agency, to ensure your site is immaculate.
Skills to learn:
- Basic HTML (although most website builders make it easy to put a page together in a “drag-and-drop” format)
- Photo editing…Photoshop is a great tool, if you have it
- Content writing (for blogging and listing write-ups)
Learn How to Shoot Photos and Video
How popular is video? 6 out of 10 people prefer online videos over reading an article – thank you to the other 4 that are reading this! Businesses have taken note of this with 81 percent of all organizations in the country utilizing video as a marketing tool. No, you don’t need a fancy Hollywood set or be a seasoned professional to make high-quality videos. You can use your smartphone, as most devices today have more tools than a standard camera.
There are tutorials and software available to help you learn all about shooting video and editing footage. If your audience is not able to go to an open house, you bring it to them through social media platforms, including YouTube. It’s a great way to reach a larger audience and provide them with a detailed tour without ever having to leave the comfort of the couch.
Skills to learn:
- Basic video editing (If you have an iPhone, try iMovie)
- Facebook Live
- Video lighting (because we actually want to be able to see what you’re filming!)
Above all else, always be thinking of ways to stand out from competition. Whether it’s identifying a new, lesser-known social platform that no one else has leveraged yet, or new technology, like VR. These differences are noticed by consumers, and could be the difference between them choosing you or going with someone else.
Our team also provides a variety of ways to help you stand out. Take a look here: