Competition in the real estate industry is getting more challenging every day. And the pressure you feel to buy and sell as many homes as you can – as fast as you can – is overwhelming at times. That’s especially true when home demand is down, and you’re forced to turn on the charm of a salesperson.

To be successful – and boost your paycheck – there are certain things you need to do. Like research the communities where you sell homes. Network with key business leaders. Become active in the community.

Above all else, you should always seek ways to stand out amongst the crowd of real estate agents you’re competing against. Here are a few ideas to help you become the go-to agent for home buyers and sellers.

Develop your own website

When searching for real estate-related information, home buyers and sellers start online. And when they do, they need to be able to find you. Quickly and easily.

Between finding a good real estate agent, viewing home listings, or reading blogs to educate yourself, your potential clients spend hours on the Internet to start the process.

Ideally, they find much of the information they are looking for on your website. Why should you have a personal website? Here are the reasons:

  • Real estate websites are a great information source for first-time home buyers and sellers
  • Realtor websites help leverage the local searches
  • Real estate websites allow you to establish your brand
  • Websites capture high-quality sales leads using online contact forms
  • Having a website enables agents to grow an online audience and personal brand and starts capturing valuable digital leads

Be quick to respond to clients

Believe it or not, even though we live in a world of instant communication, plenty of people still respond whenever it’s convenient for them. They don’t mind making people wait. But if you do that in your profession, you could miss out on a big payday.

Your clients want to feel like they are the most important thing to you, so your job is to make them think they are. That means responding to their texts, calls, emails, and online messages as quickly as possible.

No doubt, they will have questions (lots of them) about the process and want updates on new listings, pending offers, and other information. If you’re blowing them off with delayed responses, they’ll be less confident in working with you and may consider someone else who is better at “customer service.”

One easy way to stay in touch with your clients is for you to be the one who initiates communication. Make notes to follow up with them regularly, try to think about the things they might be wondering about, and answer those questions before they even ask.

If the client is comfortable with texting, then text; if the client prefers emails as the mode of communication, then communicate via email.

Discover a specialty

All real estate agents buy and sell homes, right? So, what makes you different from a client looking to choose you ahead of the scads of other agents?

You need a specialty — a service or approach that differentiates you from your competitors.

Here are some ways to create a specialty that will help you stand out:

  • You could work with a specific type of clients like first-time homebuyers or sellers
  • You could sell homes belonging to those who need to relocate for work quickly
  • You could sell only certain types of homes like vacation homes, homes, multi-family homes, or condos

The possibilities are endless. Pick a specialty and be the go-to source for those in need of your specialty service.

Standing out from the sea of other real estate agents will allow you to have your best year ever. Looking at ways to do that like the ones we’ve discussed, plus seeking out other ways to improve your skill set, like Lunch and Learn opportunities, will give you a leg up on your colleagues.