Open floor plan, stunning views, state-of-the-art fitness center, tanning beds, complimentary coffee bar – these are accommodations you come to expect from a luxurious city apartment or uniquely stylish boutique hotel. These aforementioned amenities cater to the future leaders, movers and shakers; they are better known as college students. Continue reading →

Real estate professionals are passionate people. It’s your superhuman power to generate excitement, educate and tap into the emotions of home buyers and owners alike. And there’s no greater vehicle to showcase your property listings, while putting creativity on full display, than through social media.

Most, if not all, agents have a presence on social media, and rightly so. The audience is there, the competition is there, and the opportunity to get front and center is available at the ready, with the right strategy of course. The question is: Are you using social media to the best of your ability? 38 percent of agents post on average, three to six times a week, while another 37 percent reticently acknowledged they post less than two times per week. That’s according to a survey conducted last year by RISMedia, a real estate industry news provider. Continue reading →

As a real estate agent, your most valuable asset is your reputation. In other words, what do your past clients think and say about their experience with you?

In a day and age where everything is digital, your reputation is more visible now than ever before, with review platforms such as Google My Business, Facebook, Yelp, etc. It’s vital to not only understand how these platforms work, but also have a strategy to leverage them to your advantage. Continue reading →

Most would agree that buying or selling a home can be one of the most stressful projects to take on, even for the most masterful multitasker. Now, imagine trying to do both at the same time..on top of a full-time job, time with the family, eating, and (hopefully) sleeping. For many home sellers, it’s the most anxiety-inducing part of the entire home-selling process. In fact, according to a recent survey by Lending Tree, it’s the top stressor for nearly a third of home sellers today.

Another 16% of sellers report that costly repairs and upgrades are the most stressful part of selling a home, while 15% stress most about failing to sell their home at all.

As an agent, you are used to dealing with this type of seller stress. Here are some tips to keep in mind to help guide your clients through the process and relieve their anxiety. Continue reading →