What does a “dream home” look like to you? For some, it’s a beachfront escape with captivating views. For others, it’s a trendy brownstone in the hustle and bustle of city life. House preferences will vary, but all home shoppers have one thing in common – they are emotionally
invested in their quest to find the home of their dreams.
Things are heating up out there, and no, we’re not referring to summer temperatures. The bidding wars between homebuyers that started in the spring are predicted to heat up substantially over the next several months. A surge in demand following months long lockdowns due to COVID-19 coupled with a lack of supply in homes is a recipe for bidding wars. According to Realtor.com, new listings were down 29 percent year-over-year for the week ending May 9, creating a housing crunch for shoppers nationwide. Continue reading
For many across the U.S., open houses look a little different than normal this year. With social distancing, capacity limits, and other safety measures put in place, agents now have extra on their plates to not only host an open house, but also to actually get leads from it. Continue reading
When making your budget to buy a home, you should think about the cost of furnishing that home. Whether you plan on decorating it all at once or over time, the size and style of the home will impact the decorating budget. The general rule of thumb when it comes to a budget is that you will spend 25% of the total cost of the home to decorate. This means, a mid-range living room will cost roughly $10,000 (hopefully that includes a big flat screen TV!). Continue reading
It’s nearly summer, and there’s no better time than the present to get outside and enjoy the season. Spending time outdoors has garnered a new sense of appreciation, as Americans emerge from their homes following quarantines and stay-at-home orders. We look forward to spending our days at the beach, on a restaurant patio or taking in the sights and sounds of a sporting event.
You can also get a healthy dose of vitamin D and enjoy the season without having to leave your house. For the first time, homeowners are taking a long, hard look at their properties and determining how to utilize every square inch of yard space. The challenge though is how to maximize what you have to work with while creating the ultimate outdoor setting. To help you get started, we’re sharing with you some of our favorite projects and design tricks to turn your space, whether that’s an intimate patio or several acres of land, into an outdoor retreat. Continue reading
As a result of the pandemic, many are now considering a move from densely populated cities and regions to the more spacious suburban and rural neighborhoods in the U.S.
According to findings from a recent Harris Poll, approximately one-third of Americans are now considering a move to less-populated areas, signaling a shift that would have a major impact on residential sales and home prices. Continue reading
- Think creatively: don’t worry about what a listing ‘should’ look like
- Identify the key advantage of renovating this house, then turn it into an attention-grabbing headline
- Write an opening statement that gets to the point – a sentence or two should do it
- Sell emotion with your copy – describe the ‘home’, not just the ‘house’
- Accentuate the positives and focus on the potential
- Create urgency with a closing call-to-action
How are renovation listings different?
Listings for homes with perfect foundations, new roofs, gorgeous gardens and all the modern amenities practically write themselves. So, how do you spin sweet poetry about a property that needs some TLC?
The first step is to ditch any preconceived notion you may have about what a property listing should look like. Lately, it seems like most listings are just a quick paragraph listing the property’s features. Yet, if your property is ripe for a renovation mortgage, describing features like, “Roof needs replaced, windows are drafty, paint chipped throughout, and hole in the bathroom floor,” won’t whet anybody’s appetite.
With an attention-grabbing headline and the right descriptive copy, your listing will attract the right audience and will clearly communicate why this property is worth the time and investment to renovate.