Monthly Archives: September 2019

WTH is an iBuyer, and How do They Affect Realtors®?

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ibuyer home transaction
If history teaches us anything, it’s that when good ol’ American ingenuity leads to positive changes for consumers…those changes are, very often, here to stay. These changes, which consumers benefit in some way from, can come in different forms. Think of Walmart. That changed pricing and made many items more affordable to the public. It also affected the mom and pop stores in a negative way.   It’s not always about our pocketbooks though. Uber disrupted the taxi business by changing how convenient and professional that service could be. Both examples were game changers. How we view and utilize those two industries today is totally different than how we felt about them prior to those two companies’ creations. In real estate, the creation of iBuying has the potential to change that industry just as dramatically. Continue reading →

Stand Out On Instagram: A Guide For #REALTORS®

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instagram for Realtors
By this point, most REALTORS® know what Instagram is – you likely have a profile of your own, understand how it works, and have a general idea of which content will get you the most likes. Since it’s inception in 2010, users have had plenty of time to tinker with filters and experiment with their photography skills.

But while getting interaction on your photos is great, “likes” don’t equate to dollars. And in an industry like Real Estate where the phrase “time is money” can be taken literally, if you’re spending time on Instagram, the goal should be to generate business. Continue reading →

We’re Not In Kansas Anymore: Changes in Real Estate That Are Here to Stay

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Introducing our multi-part series discussing the various options available to homeowners looking to sell their homes

Over the course of history, things change. Sometimes for good, sometimes for the bad, and most times…well, they fall somewhere in between. One thing that’s as sure as death and taxes is, though, that things always – always change. With the continuing evolution of the internet, smartphones, easy-to-use apps, and such – Real Estate has changed much over the last 10-15 years. If you wish to sell your home, the choice is no longer simply whether to hire a traditional Realtor (who uses traditional selling techniques for a traditional fee) or go it on your own as a For Sale by Owner (FSBO). Now there are options. A plethora of them. Continue reading →

Improve Your Creative Thinking to Drive Sales

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real-estate-creativity

Six Ways to Improve Your Office’s Creative Thinking

Key takeaways:

  • Creative thinking is critical for problem-solving in unique situations
  • An inability to adapt and think creatively can cost you clients and referrals
  • There are simple ways to strengthen your office’s creative thinking

If you have a problem to solve, you need to be able to think creatively to formulate the best possible solution.

This is especially true when it comes to real estate. Each buyer or seller presents a unique situation and an agent must be able to adapt quickly. Failure to adapt usually means an unhappy client, which in turn means no referral. Not a great way to earn a positive reputation in the community.

In 2010, Newsweek published the results from a study into creativity. The study shows that since 1990, while IQ scores may be increasing, creativity has been inching downward. Further research into the decline shows that people in general are less creative as they get older.

Now more than ever, creative thinking is crucial to productivity. Think of your career. Has there ever been a time when your ‘job title’ hasn’t evolved to adapt to changes in your industry? Have you had to think ‘outside of the box’ to get an edge over your competition?

If you answered those questions with anything other than “every day,” then you have some catching up to do. Continue reading →